What’s Your Phrase for 2025?

Pleased New 12 months!

Right here we're once more. It’s the start of a brand new 12 months — that magical time when your journaling app sends you a passive-aggressive reminder to “set your intentions” (and also you nearly consider you’ll stay as much as them).

What are your New 12 months’s traditions for beginning once more? Do you write resolutions? Do you set intentions? How about objectives? How do you be sure to’ll preserve working towards them?

I’ve discovered that setting a single phrase as my aspirational and tenet for the 12 months makes it simpler. My New 12 months journals observe my phrases for at the least 20 years.

In case you’re curious, right here’s the listing for the final 10:

• Creativeness (2024)
• Steadiness (2023)
• Freedom (2022)
• Love (2021)
• Magnificence (pre-COVID 2020)
• Happiness (2019)
• Scale (2018)
• Execute (2017)
• Evolve (2016)
• Manifest (2015)

I additionally assign a phrase for what the earlier 12 months grew to become. In reality, I select a phrase for the previous 12 months first. The 2 phrases not often match. 2018’s “scale” was “selection” at 12 months’s finish, and 2016’s “evolve” grew to become “advanced.”

The years after they don’t align reveal my struggles. 2019’s “happiness” gave technique to “rambling,” and final 12 months’s “creativeness” gave technique to “pivot.”

Specializing in a single phrase provides my intention a reputation and gives the inspiration for each motion I plan and take reasonably than a algorithm I’ll doubtless break.

Drumroll, please: My phrase for 2025

I discussed that my finish phrase for 2024 was “pivot.” I went via quite a lot of change this 12 months (as a lot of you probably did).

The character of my work at present is totally completely different than in January of 2024. The mannequin by which I do it modified. The enterprise world has modified. Geopolitics has modified. And our beloved advertising and marketing apply faces a few of the largest disruptions in over a decade.

A few of this transformation felt arduous and discouraging. Different components sparked positivity and pleasure. However I really feel grateful for all of it. As I discussed in a latest publish, shifting my focus from “I've to” to “I get to” helped tremendously.

So, I nearly selected “gratitude” as my phrase for 2025. Right here’s why I made a decision on a special phrase.

It’s really easy to fall into the entice of enthusiastic about what we don’t have. And it’s a lot tougher to recollect all that we do. However that retains folks caught in a shortage mentality.

Gratitude can tip the scales again within the different course. However, for those who’re not cautious, you may go too far. Then, what I name “rationalized gratitude” turns into poisonous.

Rationalized gratitude seems like a merciless interior monologue: “Sad in your job? Be grateful you have a job!” Or, “Want extra money? Be grateful for the cash you could have and spend much less of it.” 

This type of “gratitude” is definitely a shortage mindset in disguise. It tells you there isn’t sufficient to go round, so it is best to really feel fortunate to have something in any respect.

Whenever you’re practising gratitude, it’s OK to acknowledge that life isn’t excellent. And it’s OK to acknowledge that you've issues others may be glad about however aren’t best for you.

After I assumed lengthy and arduous concerning the “pivot” I’m nonetheless within the course of of constructing, my phrase for 2025 emerged. It’s abundance.

Abundance is a phrase that feels expansive, hopeful, and deeply aligned with a contemporary begin. Abundance, for me, isn’t about accumulating cash, stuff, or extra of something.

Abundance is about move — a dynamic, energizing rhythm of giving and receiving, of noticing and amplifying what already exists.

Motivational speaker Wayne Dyer as soon as mentioned, “Abundance is just not one thing we purchase. It's one thing we tune into.”

That straightforward fact has stayed with me as I’ve mirrored on the form of 12 months I wish to create.

For me, abundance isn’t about striving, hustling, or pivoting. It’s about attunement. It’s about opening my eyes to the richness of life that’s already right here — in creativity, relationships, alternatives, and even uncomfortable challenges that stretch me.

It’s about trusting that life has a rhythm and that by taking part absolutely, I’ll obtain what I want after I want it.

This concept of abundance as move feels particularly significant as I proceed to pivot my skilled profession towards offering fractional advertising and marketing providers.

I’m drawn to the thought of making one thing sustainable and balanced: A enterprise that thrives not via fixed hustle and 225 days on the highway however via regular momentum.

I wish to deepen relationships with colleagues and buddies, generate concepts with folks I encounter, and contribute my experience in ways in which really feel energizing and reciprocal. And, in return, I wish to really feel impressed and free, with the form of peace of thoughts that comes from realizing I’m aligned with my objective.

Abundance, on this sense, touches each side of life. It’s the liberty to decide on learn how to spend time and vitality, the creativity to think about new potentialities and convey them to life, and the gratitude that fuels a mindset of “sufficient,” even whereas I aspire for extra.

Abundance isn’t static — it’s a river, all the time shifting and regularly replenished, so long as you keep in tune with its move.

So, as I got down to stay my 12 months of Dwelling Richly (the title of an imaginary ebook I wrote in my notes), I discovered myself writing these questions in my journal:

• How can I give extra generously with out worry of working out?
• How can I create house for inspiration to seek out me?
• How can I honor the move of abundance by trusting in what’s but to come back?

I hope that by sharing this intention I’ll encourage you to consider what abundance may imply for you. It’s not one thing we have to chase or hoard. It’s already right here, ready for us to tune in.

What’s your phrase for 2025? Let me know on LinkedIn (and tag Content material Advertising Institute).

It’s your story. Inform it nicely.

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Cowl picture by Joseph Kalinowski/Content material Advertising Institute