Personalization’s double-edged sword: Balancing relevance with intrusiveness
[ad_1] This text was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. Whereas it may possibly considerably improve buyer experiences, it additionally dangers alienating customers if not executed thoughtfully. Digital advertising leaders should rigorously handle the truth and perceptions round personalization. A Gartner client survey of two,001 respondents […]
